Ever since social media marketing has come, the popularity of Instagram has risen tremendously. With the evolution of influencer marketing, this popularity has deepened further. Every individual, influencer, brand on Instagram is now looking into a serious question “how to grow on Instagram” or “how to increase the number of followers”. Well, this is a million-dollar question. Here are 7 unconventional things that can help you to gain more followers.
- Username: It must be surprising to believe that a username can increase your Instagram growth but it is true. With a username, the scope of reaching new users increases and so do the followers. Imagine, if anyone who wants to search for you on Instagram can’t find you in a rapidly growing competitive social media platform where there can be 100’s of accounts for each name. Just because you have not chosen the right username for your account you can lose your followers. That’s why your username should be
- Easy to understand
- No special characters included
- Similar to just as what they know you
Niche: The Instagram users look at their interesting topics on Instagram and that becomes your niche. The more broad the niche is, the more the content creators and so the less the chances for an average content creator to grow their account. If you tag the main hashtags in that niche the likelihood of your account appearance will reduce further. So always concentrate on sub-niches. Yes, each part or any 2-3 parts of the main niche can be your sub-niche. For example: If your main niche is food, then your sub-niche can be “#vegan foods” which is quite popular these days.
Visual grid: When users first visit your profile, it is the visual grid that lets them decide to follow you or not. The aesthetics of your work as an influencer or brand can be seen in the visual grid. The more appealing it is, the more you can turn your profile checkers into your followers. So, It must be very carefully planned.
Quality posts: Many Instagrammers mainly focus on “how many posts should keep in a week” rather than looking into the quality of their posts. Remember, you can retain your followers only when your posts are unique, useful, and well engaging. So, never neglect that.
Hashtags: Hashtags are important to make your account more discoverable and to reach a larger number of new users. They can potentially increase your number of followers. But this potentiality is always dependable on how effectively you are using them. Never use them vaguely. When you are using hashtags, follow these
- Follow the trend in your niche
- Use specific hashtags rather than common hashtags
- Relevant to the content of your post
- Limit your posts with 5-6 hashtags
Connecting with your followers: Your account growth depends on followers-doesn’t matter old or new. Always connect and interact with your followers. Create a bond with them. So that you can never feel fear of losing them. Respond to their comments, know what they are looking for from your posts, and talk with them about your posts. This way you can always stay connected with them.
Collaborating with influencers: Even if you are an influencer, always collaborate with the other micro and Nano influencers on Instagram. This way you can reach more users. If the followers are interested in your niche and attracted to your posts then they become your followers too.
Though these seem to be small, they can make a big difference in your Instagram growth. They can help you to increase your visibility, engagement rate, number of followers. Instagram growth is a marathon you can never get it overnight. But your consistency and these small things can help you reach your goal number of followers.