The Next Big Thing in Brand Advertisement

Brand advertisement is a type of advertisement which concentrates mainly on trust, loyalty, strong bonding between customer and company rather than increasing the sales of the company. You may think “Is it a big deal to promote the company and stand out as a brand?”. Then the answer is “YES”.

For instance, just look into this,

Today when I entered home my brother and father were sitting on the couch and carefully doing something on the phone. I asked what they were doing. My brother said that they were picking up Nike shoes for them. I asked“ Why do you always prefer the Nike brand. You can change into the other one.” Then he said “I have been using it for about 10 years. I know their product quality very well. I just don’t want to change into anything.”

This is not the only case. There will be some brands in each product which the customers never compromise like Nike in shoes, Apple in mobiles etc.

With Brand advertisements, the company can progress in its recognition, awareness, identity, and value. Focusing on sales alone cannot give you that brand recognition for your products. You need to be more user-centric to build a brand for your product. Brand advertisement is a long run and unlike sales, you cannot accurately measure how effective it is. But since the effect of brand advertisement cannot quantify, doesn’t mean you can neglect them. It plays a very significant role in the long-term vision of every company i.e. becoming successful. Here are some big things that are important in your brand building.

Customer satisfaction is everything: In building a brand, you need to know who your ideal customer is. You need to understand consumer needs beforehand and so that you can provide better quality product service. Customers can develop the brand better than any other brand advertising agency. A customer’s word -good or bad- is more powerful than any other marketing strategy. Because “It takes months to find a customer but seconds to lose one.” 

Focus on emotions: The best features of the product, reasonable price are not the things that push the customer into buying because now the customers are thinking intellectually as well as emotionally. If the company can stick with the quality, consistently creative in its products, and focus on emotions in marketing and advertising then the brand receives recognition from the customers.

For example, we say Band-Aid rather than an adhesive band.

People prefer to say All out or Good knight than a mosquito repeller.

The brands are emotionally connected with them so that customers use the brand name rather than referring to the general terms of the produc

Logo, caption: Some logos can be easily identified just at a glance like Nike, Apple, Twitter, McDonald’s, Audi, etc. And the captions of the brands tell the unique feature of them or their motto. So, it is always important to design a unique logo and caption for your company to increase its brand recognition, awareness. 

For example, the Paytm caption “Paytm Karo”

In India instead of saying transfer the payment through Paytm, many say “just Paytm the amount”. So even your caption can make your brand grow.

Along with them, Building a brand needs consistency and patience. These are the main big things in brand advertisement. The more cautious you are in practicing them the more strong your brand can grow. 

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7 Unconventional growth method which you need to know

Ever since social media marketing has come, the popularity of Instagram has risen tremendously. With the evolution of influencer marketing, this popularity has deepened further. Every individual, influencer, brand on Instagram is now looking into a serious question “how to grow on Instagram” or “how to increase the number of followers”. Well, this is a million-dollar question. Here are 7 unconventional things that can help you to gain more followers.

  1. Username: It must be surprising to believe that a username can increase your Instagram growth but it is true. With a username, the scope of reaching new users increases and so do the followers. Imagine, if anyone who wants to search for you on Instagram can’t find you in a rapidly growing competitive social media platform where there can be 100’s of accounts for each name. Just because you have not chosen the right username for your account you can lose your followers. That’s why your username should be
  • Easy to understand
  • No special characters included
  • Similar to just as what they know you

 

Niche: The Instagram users look at their interesting topics on Instagram and that becomes your niche. The more broad the niche is, the more the content creators and so the less the chances for an average content creator to grow their account. If you tag the main hashtags in that niche the likelihood of your account appearance will reduce further. So always concentrate on sub-niches. Yes, each part or any 2-3 parts of the main niche can be your sub-niche. For example: If your main niche is food, then your sub-niche can be “#vegan foods” which is quite popular these days.

Visual grid: When users first visit your profile, it is the visual grid that lets them decide to follow you or not. The aesthetics of your work as an influencer or brand can be seen in the visual grid. The more appealing it is, the more you can turn your profile checkers into your followers. So, It must be very carefully planned.

Quality posts: Many Instagrammers mainly focus on “how many posts should keep in a week” rather than looking into the quality of their posts. Remember, you can retain your followers only when your posts are unique, useful, and well engaging. So, never neglect that.

Hashtags: Hashtags are important to make your account more discoverable and to reach a larger number of new users. They can potentially increase your number of followers. But this potentiality is always dependable on how effectively you are using them. Never use them vaguely. When you are using hashtags, follow these

  • Follow the trend in your niche
  • Use specific hashtags rather than common hashtags
  • Relevant to the content of your post
  • Limit your posts with 5-6 hashtags

Connecting with your followers: Your account growth depends on followers-doesn’t matter old or new. Always connect and interact with your followers. Create a bond with them. So that you can never feel fear of losing them. Respond to their comments, know what they are looking for from your posts, and talk with them about your posts. This way you can always stay connected with them.

Collaborating with influencers:  Even if you are an influencer, always collaborate with the other micro and Nano influencers on Instagram. This way you can reach more users. If the followers are interested in your niche and attracted to your posts then they become your followers too.

Though these seem to be small, they can make a big difference in your Instagram growth. They can help you to increase your visibility, engagement rate, number of followers. Instagram growth is a marathon you can never get it overnight. But your consistency and these small things can help you reach your goal number of followers.

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5 Precious Tips That Get You Better In Google AdSense

I am a blogger. I write the content on my favorite niche in my blog. Recently, I decided to monetize my blog to earn more money from my blog. I decided to do what all of my fellow bloggers are doing i.e. “google ads”. Though I am running google ads in my blog what I am earning is not up to the expectation I kept. However, I saw people earning more from google ads. So, I always bother thinking about how to get better at google ads?

I know many of the new Google AdSense publishers might face the same problem. So, here are the 5 precious tips that can help you to improve in Google AdSense.

  1. Quality of the content:  Any user of google obviously uses google to search about a topic he is looking for. It might be books, technology, gadgets, games, etc. It might be anything all that they are looking for is “content”. After all, the content is the ultimate key to the success of any blog/website. The better quality content you provide to the reader, the more traffic you get to your blog/websites. Remember, the readers never accept ads in replace of content.
  2. Ad placement and ad format:  The most important aspect you must take care of while using google AdSense is where to place the ads in your blog without getting in the way of users. First of all, there are many sizes of ads that Google AdSense supports. Here is the list of popular:
  3. Medium rectangle ( (300×250)
  4. Large Rectangle (336×280)
  5. The Leaderboard (728×90)
  6. Half Page aka Large Skyscraper (300×600)
  7. Large Mobile Banner (320×100)(used for mobiles)
  8. Mobile Leaderboard (320×50)(used for mobiles)

Some ad formats available in Google AdSense:

  • Text ads
  • Video ads
  • Image ads

Before putting them, think of the users first. Try different ad formats. If you are not good enough at handling, you can always use auto ads. Auto ads are a feature provided by Google that helps you to place and optimize ads according to the website/blog. If you want to do it manually, you can always use the AdSense heat map for better organization of your blog/website.

But, according to high revenue AdSense earners, the medium rectangle ad size, text, and image ads are best to opt for any website/blog.

  1. Always track: It is always important to track the performance of things. Google Analytics, and ad experience report from google search console will allow you to do that. With the performance measure of Google, you can know your ads viewed, AdSense cost per click (CPC), AdSense click-through rate (CTR), ads clicked, etc.  Based on the data provided, you can enhance your ads better for your customers.
  1. Optimizing ads: For a better user experience of your website, optimizing the ads is the best way so that it can increase the quality, performance, and traffic of your site. Auto optimize option is made available in AdSense where google runs ads for you for better optimization.
  1. Geo-targeting: The AdSense cost per click is different for different countries. If you can target the audience from those countries which have high CPC, then your AdSense revenue will also increase. Countries like the United States, Australia, United Kingdom, and Finland have high CPC rates.

The practice of the above 5 things in your google ads can help you to increase your google ad revenue considerably. It is always tough to create a balance between user experience and revenue but it is not hard though. All you need to do is find some time for google ads and better run different experiments on it. So that you can master the AdSense easily.

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Why Social Media Management Is Important For Business?

Today, many companies-big or small- have realized the importance of social media marketing in businesses. Almost every company is taking the initiative to reach customers through social media. Many companies are adopting social media in their business because of its unprecedented benefits like,

  • Can reach the new customers easily
  • Increases brand awareness
  • Increases sales
  • Can build a strong relationship with customers

Yes, every company can achieve these benefits by adopting social media marketing. But, do you know all these benefits are then possible only when there is proper social media management.

What is social media management?

Social media management is a process that includes choosing the right social media platform -Facebook, Twitter, Instagram, Pinterest, LinkedIn, targeting the audience, managing content in the social media platforms, monitoring online conversations, increasing brand awareness, measuring performance and ROI in the social media pages.

  • It is not enough to create a social media account for the business, just sharing the details of the company in the descriptions, profiles and randomly posting the posts of something related to the product.
  • If that’s the case, then you are not managing social media platforms properly. 
  • Social media management must be done in a systematic strategic way to achieve better results.
  • If you are managing your business on social media vaguely without considering any strategic plan, then you cannot achieve the goals with which you adopted social media marketing.

Social media management includes these steps:

Developing the strategy: Businesses must make sure on which social media platform most of the target audience resides and then must choose the right social platform. Because it is waste of time and resources if you cannot reach your potential customers.

WWW: Businesses must answer these 3 w’s in their way of social ‘media management i.e. “What content should post?”, “What time should post ?”, “what way to post?”.  Once if these questions are carefully answered, you are half the way in social media management.

Posting: Your business posts must be scheduled on time and the quality of the post -images, video, content- must not be compromised. After all, It is by the good post we can grab the users and change them into the consumers of the products.

Engagement: It is not just enough to post on the social media platform. If the users have any queries or doubts regarding the product, businesses must engage with the customers to clear them. So that, engagement rate with customers increases.

Monitoring: It is important to analyze the impact of the above steps on the sales rate, increase in the number of customers, brand growth, ROI etc. If there are any issues, then businesses can readdress them to get further better results.

So to achieve the goals of your businesses, it is important to manage social media efficiently. Because “Social media is a double-edged sword. It has the power to do real good, but also the power to hurt”.  Every step of social media management is important for your business to reap the benefits of social media. So, social media management is a “must-do” thing for any business- especially in today’s digital marketing world.

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Are Influencers giving out desired results to brands?

Influencer marketing is a current trending marketing strategy that many companies regardless big or small are adopting.  Reach more customers, brand awareness, less expensive- are these all the advantages of influencer marketing. But it doesn’t mean the cons of influencer marketing can be neglected.

Though there are more successful influencer campaigns compared to failed campaigns in India, influencer marketing is still unpredictable. If it backfires, it brings more harm than good. Any mistake can cost your brand. Before adopting an influencer marketing strategy look at some real things about influencer marketing

Tough to choose a suitable influencer

There is an underlying assumption that the success rate of the influencing campaign depends on the number of followers that the chosen influencer has. But with the increasing number of bots in social media platforms, people are faking the number of followers to gain popularity as an influencer.  With the wrong influencer, you cannot gain the results that you are expected. Instead of looking into the number of followers focus on the engagement rate of the influencer. That helps to choose the better influencer for the campaign.

Not easy for unconventional sectors

Common sectors like food, fashion, cosmetics, etc. are seeing a lot of rising influencers every day. The other unconventional sectors like banking, education, and Finance have a very less number of influencers in social media. It can be tough for companies relating to those sectors to choose a better influencer. Companies in these sectors cannot rely on influencer marketing completely.

Don’t think Influencers will be responsive every time

Some fake influencers are approaching companies or brands for free samples. Once they got the products they are not responsive to the company hired. So, brands must carefully look into the authenticity of the influencer before choosing them and making them as an influencer.

Can backlash brand name sometimes:

When Virat Kohli was made as an ambassador of Uber India (#move forward), he backlashed on social media platforms, especially on Facebook. The netizens said that it is not correct to endorse a brand that the celebrities don’t use themselves.

Any influencer you select must be capable of endorsing your product or brand without causing any damage to the brand name or product. To avoid backlash, influencers must belong to the same niche and can use your products before suggesting them to their followers.

Some failed influencer campaigns in India: 

Jio India (#celebratingjio):  This campaign was almost successful but one simple mistake made it backfired i.e. ”copy-paste”. All the celebrities- influencers of Jio- did this on Twitter.

“Congratulations to the Jio family on this landmark day! This truly seems the beginning of digital India”. The message was copied and shared by all the influencers on Twitter.

Google Pixel:  Google pixel had collaborated with Anushka Sharma for the pixel 2 launches. She shared the twit of Pixel 2 with her iPhone which led to the failure of the campaign. She endorsed and promoted the smartphone which she doesn’t use at all.

Despite all of these failed campaigns, influencer marketing is still the best. Choosing the correct influencer, careful planning, providing all the details of the product to the influencer- all can avoid the failures of influencer marketing.

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How to improve bad UI/UX practices in 10 simple ways

For any app/website to be successful, the secret mantra is UX/UI design. The idea of your business is pretty good. But if it doesn’t have an efficient UI/UX, then you cannot achieve your business goals.

Some bad practices of UI/UX can frustrate your users and they actually give up the idea to use your website/app and looks for an alternative website/app to fulfill their purpose.  So, here are the 10 tricks to kick off those practices.

 Aesthetical designs: The user visits a website/ app for a quick fix to what they are searching for. The users definitely prefer functionality rather than the aesthetic design of a website. A question can arise “so aesthetics of a website is not an important thing?”. Yes, of course, it is important but not at the stake of the functionality.

Trick: Give your website a minimalist yet elegant look.

Too much content:  Content is important for the user to let know the company or brand more. But stuffing too much content in a website can make the user get uninterested. You can probably think that “but it is important to describe the product or our services to the customer”. So, here is the trick.

Trick: Describe your product or service with attractive captions or bullet points. So, it doesn’t look like too much content for the user.

Various text formats: To make a distinction quite clear between options, many UI/UX designers adopt this practice. Sometimes, this distinction might frustrate the users and also give a “ not so good” impression on the website.

Trick: If you use more than one font, then try to choose fonts with complimenting features like

  • Verdana-Georgia
  • Monstaret-Courier new

This can give clear distinction and also a good impression. Also, follow text hierarchy.

Complicated words: The use of complicated words in the navigation elements, product, or service description is one of the worst UI/UX practices. All the users of the website might not understand the complex words.

Trick: Use words that is clear and understandable to every user

Unrecognisable icons: The use of icons is actually a good practice that can provide the best UX/UI. But there are chances that the users might not know the meaning of the icons. Common icons like  “magnifying glass” for search, “a gear symbol” for settings are also not recognisable sometimes.

Trick: So, use text labels instead of icons. According to Donnorman, the best icon is a text label.

Autoplay video: The autoplay feature of the websites annoys many users. The users don’t like the autoplay feature as it is troublesome and also data-hungry.

Trick: While designing, adopt a muted autoplay option. It increases the UI/UX of the user to a great extent.

Not compatible with all the devices: It is unpredictable to guess the devices used by the users for searching the websites/apps. There are many options available to the users. If your website/app is not compatible with all the devices, then some users may stop the use of the website/app.

Trick:  Try to adopt a responsive design in each step of your design like themes, ads etc.

Discoverability: It is simply how easy users can recognize things when they first visit. If this becomes complex for the users then, it becomes a bad example of UI/UX.

Trick: Any element of the website must be self-explanatory so that anyone who never visited before can easily understand.

Low contrast: Low contrast in the user interface can lead to a poor user experience. Low contrast limits the user actions. It is best to use high contrast for buttons and text.

Trick: However, low contrast can be beneficial in some areas like paginations, carousels, multi stepping process.

Fat fingers: If the user wants to click on an element in the menu then the element below or above will be clicked this is called fat fingers. The reason is tiny click targets. This is the most frustrating problem for many users.

Trick: According to the Neilson norman group, any interactive element must of a size of 1cm × 1cm (0.4in × 0.4in). This could avoid fat fingers problem to a great extent.

Without further ado, include these tricks to provide a tailored user experience to your users. Because after all, It is the end-user experience that defines your brand, increases ROI, turns the users into customers, and retains your existing customers.

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3 Instagram Verification Myths, How To Get Instagram Account Verified

Instagram is one of the trending social media platforms used by individuals to influencers, notable persons to global brands.  People who use Instagram these days search very frequently for a topic i.e. “How to get a blue tick to my Instagram account”.

This blue badge in any Instagram account is a sign that a particular Instagram account is verified and officially belongs to that user. 

At the outset, it is introduced to avoid fake accounts of celebrities, notable persons, global brands, or anyone who has a high chance of impersonation. But the craze of this has been increasing constantly among the influencers, businesses of Instagram as there are certain benefits that come along with them. So, there are some myths fabricated about this trend.  Here, some myths are debunked for you.

The blue badge is only for those who have a large number of followers:

 Almost everyone believes that “With a large number of followers, I can get my account verified”. This is just a notion that stuck in almost all the users of Instagram including micro and Nano influencers. The 4 key requirements to get your account verified, according to Instagram, are

  • Authenticity
  • Uniqueness
  • Complete
  • Notability

So, the number of followers doesn’t actually matter to get you a blue badge. Anyone who has even 1K followers also can undoubtedly request verification, if they think their account is at the stake of impersonation.

Accounts can be verified if you pay: Many people who want to get a blue badge generally ask “How much does it cost to get my Instagram account verified?”. This is not true. You cannot purchase the blue badges for your accounts just like that. If someone comes to you to do so, then remember you might be on the bait of a swindler.

The verification process of an Instagram account doesn’t cost you a single penny. It is absolutely “free”. All you need to do to get your Instagram account verified is, go to the option “request verification” in the menu of your own Instagram account and fill out the details asked. Instagram will take time around 2-4 weeks to check your request. If you meet all 4 important requirements, your account gets verified. That’s all.

Increase engagement rate: The engagement rate per post on Instagram is the total number of people who viewed the posts, left the likes, and dropped the comments divided by the total number of followers. The engagement rate depends on a lot of matters like the quality of your posts, your content, hashtags, etc.  But, people have an impression that a blue badge alone can increase the engagement rate, which is absolutely wrong.

Even if the posts of the users, who have a verified badge, are not qualitative and useful then followers may no longer be retained.

So-as influencers and businesses-you can always prove your authenticity to the audience with your content, qualitative posts, engaging with them, completing your profile on Instagram, etc. even without a blue badge verification. So, Instagrammers who are trying to get their account verified, beware of these myths.

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