Category: Business

5 Precious Tips That Get You Better In Google AdSense

I am a blogger. I write the content on my favorite niche in my blog. Recently, I decided to monetize my blog to earn more money from my blog. I decided to do what all of my fellow bloggers are doing i.e. “google ads”. Though I am running google ads in my blog what I am earning is not up to the expectation I kept. However, I saw people earning more from google ads. So, I always bother thinking about how to get better at google ads?

I know many of the new Google AdSense publishers might face the same problem. So, here are the 5 precious tips that can help you to improve in Google AdSense.

  1. Quality of the content:  Any user of google obviously uses google to search about a topic he is looking for. It might be books, technology, gadgets, games, etc. It might be anything all that they are looking for is “content”. After all, the content is the ultimate key to the success of any blog/website. The better quality content you provide to the reader, the more traffic you get to your blog/websites. Remember, the readers never accept ads in replace of content.
  2. Ad placement and ad format:  The most important aspect you must take care of while using google AdSense is where to place the ads in your blog without getting in the way of users. First of all, there are many sizes of ads that Google AdSense supports. Here is the list of popular:
  3. Medium rectangle ( (300×250)
  4. Large Rectangle (336×280)
  5. The Leaderboard (728×90)
  6. Half Page aka Large Skyscraper (300×600)
  7. Large Mobile Banner (320×100)(used for mobiles)
  8. Mobile Leaderboard (320×50)(used for mobiles)

Some ad formats available in Google AdSense:

  • Text ads
  • Video ads
  • Image ads

Before putting them, think of the users first. Try different ad formats. If you are not good enough at handling, you can always use auto ads. Auto ads are a feature provided by Google that helps you to place and optimize ads according to the website/blog. If you want to do it manually, you can always use the AdSense heat map for better organization of your blog/website.

But, according to high revenue AdSense earners, the medium rectangle ad size, text, and image ads are best to opt for any website/blog.

  1. Always track: It is always important to track the performance of things. Google Analytics, and ad experience report from google search console will allow you to do that. With the performance measure of Google, you can know your ads viewed, AdSense cost per click (CPC), AdSense click-through rate (CTR), ads clicked, etc.  Based on the data provided, you can enhance your ads better for your customers.

  1. Optimizing ads: For a better user experience of your website, optimizing the ads is the best way so that it can increase the quality, performance, and traffic of your site. Auto optimize option is made available in AdSense where google runs ads for you for better optimization.
  1. Geo-targeting: The AdSense cost per click is different for different countries. If you can target the audience from those countries which have high CPC, then your AdSense revenue will also increase. Countries like the United States, Australia, United Kingdom, and Finland have high CPC rates.

The practice of the above 5 things in your google ads can help you to increase your google ad revenue considerably. It is always tough to create a balance between user experience and revenue but it is not hard though. All you need to do is find some time for google ads and better run different experiments on it. So that you can master the AdSense easily.

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Are Influencers giving out desired results to brands?

Influencer marketing is a current trending marketing strategy that many companies regardless big or small are adopting.  Reach more customers, brand awareness, less expensive- are these all the advantages of influencer marketing. But it doesn’t mean the cons of influencer marketing can be neglected.

Though there are more successful influencer campaigns compared to failed campaigns in India, influencer marketing is still unpredictable. If it backfires, it brings more harm than good. Any mistake can cost your brand. Before adopting an influencer marketing strategy look at some real things about influencer marketing

Tough to choose a suitable influencer

There is an underlying assumption that the success rate of the influencing campaign depends on the number of followers that the chosen influencer has. But with the increasing number of bots in social media platforms, people are faking the number of followers to gain popularity as an influencer.  With the wrong influencer, you cannot gain the results that you are expected. Instead of looking into the number of followers focus on the engagement rate of the influencer. That helps to choose the better influencer for the campaign.

Not easy for unconventional sectors

Common sectors like food, fashion, cosmetics, etc. are seeing a lot of rising influencers every day. The other unconventional sectors like banking, education, and Finance have a very less number of influencers in social media. It can be tough for companies relating to those sectors to choose a better influencer. Companies in these sectors cannot rely on influencer marketing completely.

Don’t think Influencers will be responsive every time

Some fake influencers are approaching companies or brands for free samples. Once they got the products they are not responsive to the company hired. So, brands must carefully look into the authenticity of the influencer before choosing them and making them as an influencer.

Can backlash brand name sometimes:

When Virat Kohli was made as an ambassador of Uber India (#move forward), he backlashed on social media platforms, especially on Facebook. The netizens said that it is not correct to endorse a brand that the celebrities don’t use themselves.

Any influencer you select must be capable of endorsing your product or brand without causing any damage to the brand name or product. To avoid backlash, influencers must belong to the same niche and can use your products before suggesting them to their followers.

Some failed influencer campaigns in India: 

Jio India (#celebratingjio):  This campaign was almost successful but one simple mistake made it backfired i.e. ”copy-paste”. All the celebrities- influencers of Jio- did this on Twitter.

“Congratulations to the Jio family on this landmark day! This truly seems the beginning of digital India”. The message was copied and shared by all the influencers on Twitter.

Google Pixel:  Google pixel had collaborated with Anushka Sharma for the pixel 2 launches. She shared the twit of Pixel 2 with her iPhone which led to the failure of the campaign. She endorsed and promoted the smartphone which she doesn’t use at all.

Despite all of these failed campaigns, influencer marketing is still the best. Choosing the correct influencer, careful planning, providing all the details of the product to the influencer- all can avoid the failures of influencer marketing.

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How to improve bad UI/UX practices in 10 simple ways

For any app/website to be successful, the secret mantra is UX/UI design. The idea of your business is pretty good. But if it doesn’t have an efficient UI/UX, then you cannot achieve your business goals.

Some bad practices of UI/UX can frustrate your users and they actually give up the idea to use your website/app and looks for an alternative website/app to fulfill their purpose.  So, here are the 10 tricks to kick off those practices.

 Aesthetical designs: The user visits a website/ app for a quick fix to what they are searching for. The users definitely prefer functionality rather than the aesthetic design of a website. A question can arise “so aesthetics of a website is not an important thing?”. Yes, of course, it is important but not at the stake of the functionality.

Trick: Give your website a minimalist yet elegant look.

Too much content:  Content is important for the user to let know the company or brand more. But stuffing too much content in a website can make the user get uninterested. You can probably think that “but it is important to describe the product or our services to the customer”. So, here is the trick.

Trick: Describe your product or service with attractive captions or bullet points. So, it doesn’t look like too much content for the user.

Various text formats: To make a distinction quite clear between options, many UI/UX designers adopt this practice. Sometimes, this distinction might frustrate the users and also give a “ not so good” impression on the website.

Trick: If you use more than one font, then try to choose fonts with complimenting features like

  • Verdana-Georgia
  • Monstaret-Courier new

This can give clear distinction and also a good impression. Also, follow text hierarchy.

Complicated words: The use of complicated words in the navigation elements, product, or service description is one of the worst UI/UX practices. All the users of the website might not understand the complex words.

Trick: Use words that is clear and understandable to every user

Unrecognisable icons: The use of icons is actually a good practice that can provide the best UX/UI. But there are chances that the users might not know the meaning of the icons. Common icons like  “magnifying glass” for search, “a gear symbol” for settings are also not recognisable sometimes.

Trick: So, use text labels instead of icons. According to Donnorman, the best icon is a text label.

Autoplay video: The autoplay feature of the websites annoys many users. The users don’t like the autoplay feature as it is troublesome and also data-hungry.

Trick: While designing, adopt a muted autoplay option. It increases the UI/UX of the user to a great extent.

Not compatible with all the devices: It is unpredictable to guess the devices used by the users for searching the websites/apps. There are many options available to the users. If your website/app is not compatible with all the devices, then some users may stop the use of the website/app.

Trick:  Try to adopt a responsive design in each step of your design like themes, ads etc.

Discoverability: It is simply how easy users can recognize things when they first visit. If this becomes complex for the users then, it becomes a bad example of UI/UX.

Trick: Any element of the website must be self-explanatory so that anyone who never visited before can easily understand.

Low contrast: Low contrast in the user interface can lead to a poor user experience. Low contrast limits the user actions. It is best to use high contrast for buttons and text.

Trick: However, low contrast can be beneficial in some areas like paginations, carousels, multi stepping process.

Fat fingers: If the user wants to click on an element in the menu then the element below or above will be clicked this is called fat fingers. The reason is tiny click targets. This is the most frustrating problem for many users.

Trick: According to the Neilson norman group, any interactive element must of a size of 1cm × 1cm (0.4in × 0.4in). This could avoid fat fingers problem to a great extent.

Without further ado, include these tricks to provide a tailored user experience to your users. Because after all, It is the end-user experience that defines your brand, increases ROI, turns the users into customers, and retains your existing customers.

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