Category: Instagram

Are Influencers giving out desired results to brands?

Influencer marketing is a current trending marketing strategy that many companies regardless big or small are adopting.  Reach more customers, brand awareness, less expensive- are these all the advantages of influencer marketing. But it doesn’t mean the cons of influencer marketing can be neglected.

Though there are more successful influencer campaigns compared to failed campaigns in India, influencer marketing is still unpredictable. If it backfires, it brings more harm than good. Any mistake can cost your brand. Before adopting an influencer marketing strategy look at some real things about influencer marketing

Tough to choose a suitable influencer

There is an underlying assumption that the success rate of the influencing campaign depends on the number of followers that the chosen influencer has. But with the increasing number of bots in social media platforms, people are faking the number of followers to gain popularity as an influencer.  With the wrong influencer, you cannot gain the results that you are expected. Instead of looking into the number of followers focus on the engagement rate of the influencer. That helps to choose the better influencer for the campaign.

Not easy for unconventional sectors

Common sectors like food, fashion, cosmetics, etc. are seeing a lot of rising influencers every day. The other unconventional sectors like banking, education, and Finance have a very less number of influencers in social media. It can be tough for companies relating to those sectors to choose a better influencer. Companies in these sectors cannot rely on influencer marketing completely.

Don’t think Influencers will be responsive every time

Some fake influencers are approaching companies or brands for free samples. Once they got the products they are not responsive to the company hired. So, brands must carefully look into the authenticity of the influencer before choosing them and making them as an influencer.

Can backlash brand name sometimes:

When Virat Kohli was made as an ambassador of Uber India (#move forward), he backlashed on social media platforms, especially on Facebook. The netizens said that it is not correct to endorse a brand that the celebrities don’t use themselves.

Any influencer you select must be capable of endorsing your product or brand without causing any damage to the brand name or product. To avoid backlash, influencers must belong to the same niche and can use your products before suggesting them to their followers.

Some failed influencer campaigns in India: 

Jio India (#celebratingjio):  This campaign was almost successful but one simple mistake made it backfired i.e. ”copy-paste”. All the celebrities- influencers of Jio- did this on Twitter.

“Congratulations to the Jio family on this landmark day! This truly seems the beginning of digital India”. The message was copied and shared by all the influencers on Twitter.

Google Pixel:  Google pixel had collaborated with Anushka Sharma for the pixel 2 launches. She shared the twit of Pixel 2 with her iPhone which led to the failure of the campaign. She endorsed and promoted the smartphone which she doesn’t use at all.

Despite all of these failed campaigns, influencer marketing is still the best. Choosing the correct influencer, careful planning, providing all the details of the product to the influencer- all can avoid the failures of influencer marketing.

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3 Instagram Verification Myths, How To Get Instagram Account Verified

Instagram is one of the trending social media platforms used by individuals to influencers, notable persons to global brands.  People who use Instagram these days search very frequently for a topic i.e. “How to get a blue tick to my Instagram account”.

This blue badge in any Instagram account is a sign that a particular Instagram account is verified and officially belongs to that user. 

At the outset, it is introduced to avoid fake accounts of celebrities, notable persons, global brands, or anyone who has a high chance of impersonation. But the craze of this has been increasing constantly among the influencers, businesses of Instagram as there are certain benefits that come along with them. So, there are some myths fabricated about this trend.  Here, some myths are debunked for you.

The blue badge is only for those who have a large number of followers:

 Almost everyone believes that “With a large number of followers, I can get my account verified”. This is just a notion that stuck in almost all the users of Instagram including micro and Nano influencers. The 4 key requirements to get your account verified, according to Instagram, are

  • Authenticity
  • Uniqueness
  • Complete
  • Notability

So, the number of followers doesn’t actually matter to get you a blue badge. Anyone who has even 1K followers also can undoubtedly request verification, if they think their account is at the stake of impersonation.

Accounts can be verified if you pay: Many people who want to get a blue badge generally ask “How much does it cost to get my Instagram account verified?”. This is not true. You cannot purchase the blue badges for your accounts just like that. If someone comes to you to do so, then remember you might be on the bait of a swindler.

The verification process of an Instagram account doesn’t cost you a single penny. It is absolutely “free”. All you need to do to get your Instagram account verified is, go to the option “request verification” in the menu of your own Instagram account and fill out the details asked. Instagram will take time around 2-4 weeks to check your request. If you meet all 4 important requirements, your account gets verified. That’s all.

Increase engagement rate: The engagement rate per post on Instagram is the total number of people who viewed the posts, left the likes, and dropped the comments divided by the total number of followers. The engagement rate depends on a lot of matters like the quality of your posts, your content, hashtags, etc.  But, people have an impression that a blue badge alone can increase the engagement rate, which is absolutely wrong.

Even if the posts of the users, who have a verified badge, are not qualitative and useful then followers may no longer be retained.

So-as influencers and businesses-you can always prove your authenticity to the audience with your content, qualitative posts, engaging with them, completing your profile on Instagram, etc. even without a blue badge verification. So, Instagrammers who are trying to get their account verified, beware of these myths.

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