Category: Uncategorized

The Next Big Thing in Brand Advertisement

Brand advertisement is a type of advertisement which concentrates mainly on trust, loyalty, strong bonding between customer and company rather than increasing the sales of the company. You may think “Is it a big deal to promote the company and stand out as a brand?”. Then the answer is “YES”.

For instance, just look into this,

Today when I entered home my brother and father were sitting on the couch and carefully doing something on the phone. I asked what they were doing. My brother said that they were picking up Nike shoes for them. I asked“ Why do you always prefer the Nike brand. You can change into the other one.” Then he said “I have been using it for about 10 years. I know their product quality very well. I just don’t want to change into anything.”

This is not the only case. There will be some brands in each product which the customers never compromise like Nike in shoes, Apple in mobiles etc.

With Brand advertisements, the company can progress in its recognition, awareness, identity, and value. Focusing on sales alone cannot give you that brand recognition for your products. You need to be more user-centric to build a brand for your product. Brand advertisement is a long run and unlike sales, you cannot accurately measure how effective it is. But since the effect of brand advertisement cannot quantify, doesn’t mean you can neglect them. It plays a very significant role in the long-term vision of every company i.e. becoming successful. Here are some big things that are important in your brand building.

Customer satisfaction is everything: In building a brand, you need to know who your ideal customer is. You need to understand consumer needs beforehand and so that you can provide better quality product service. Customers can develop the brand better than any other brand advertising agency. A customer’s word -good or bad- is more powerful than any other marketing strategy. Because “It takes months to find a customer but seconds to lose one.” 

Focus on emotions: The best features of the product, reasonable price are not the things that push the customer into buying because now the customers are thinking intellectually as well as emotionally. If the company can stick with the quality, consistently creative in its products, and focus on emotions in marketing and advertising then the brand receives recognition from the customers.

For example, we say Band-Aid rather than an adhesive band.

People prefer to say All out or Good knight than a mosquito repeller.

The brands are emotionally connected with them so that customers use the brand name rather than referring to the general terms of the produc

Logo, caption: Some logos can be easily identified just at a glance like Nike, Apple, Twitter, McDonald’s, Audi, etc. And the captions of the brands tell the unique feature of them or their motto. So, it is always important to design a unique logo and caption for your company to increase its brand recognition, awareness. 

For example, the Paytm caption “Paytm Karo”

In India instead of saying transfer the payment through Paytm, many say “just Paytm the amount”. So even your caption can make your brand grow.

Along with them, Building a brand needs consistency and patience. These are the main big things in brand advertisement. The more cautious you are in practicing them the more strong your brand can grow. 

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7 Unconventional growth method which you need to know

Ever since social media marketing has come, the popularity of Instagram has risen tremendously. With the evolution of influencer marketing, this popularity has deepened further. Every individual, influencer, brand on Instagram is now looking into a serious question “how to grow on Instagram” or “how to increase the number of followers”. Well, this is a million-dollar question. Here are 7 unconventional things that can help you to gain more followers.

  1. Username: It must be surprising to believe that a username can increase your Instagram growth but it is true. With a username, the scope of reaching new users increases and so do the followers. Imagine, if anyone who wants to search for you on Instagram can’t find you in a rapidly growing competitive social media platform where there can be 100’s of accounts for each name. Just because you have not chosen the right username for your account you can lose your followers. That’s why your username should be
  • Easy to understand
  • No special characters included
  • Similar to just as what they know you

 

Niche: The Instagram users look at their interesting topics on Instagram and that becomes your niche. The more broad the niche is, the more the content creators and so the less the chances for an average content creator to grow their account. If you tag the main hashtags in that niche the likelihood of your account appearance will reduce further. So always concentrate on sub-niches. Yes, each part or any 2-3 parts of the main niche can be your sub-niche. For example: If your main niche is food, then your sub-niche can be “#vegan foods” which is quite popular these days.

Visual grid: When users first visit your profile, it is the visual grid that lets them decide to follow you or not. The aesthetics of your work as an influencer or brand can be seen in the visual grid. The more appealing it is, the more you can turn your profile checkers into your followers. So, It must be very carefully planned.

Quality posts: Many Instagrammers mainly focus on “how many posts should keep in a week” rather than looking into the quality of their posts. Remember, you can retain your followers only when your posts are unique, useful, and well engaging. So, never neglect that.

Hashtags: Hashtags are important to make your account more discoverable and to reach a larger number of new users. They can potentially increase your number of followers. But this potentiality is always dependable on how effectively you are using them. Never use them vaguely. When you are using hashtags, follow these

  • Follow the trend in your niche
  • Use specific hashtags rather than common hashtags
  • Relevant to the content of your post
  • Limit your posts with 5-6 hashtags

Connecting with your followers: Your account growth depends on followers-doesn’t matter old or new. Always connect and interact with your followers. Create a bond with them. So that you can never feel fear of losing them. Respond to their comments, know what they are looking for from your posts, and talk with them about your posts. This way you can always stay connected with them.

Collaborating with influencers:  Even if you are an influencer, always collaborate with the other micro and Nano influencers on Instagram. This way you can reach more users. If the followers are interested in your niche and attracted to your posts then they become your followers too.

Though these seem to be small, they can make a big difference in your Instagram growth. They can help you to increase your visibility, engagement rate, number of followers. Instagram growth is a marathon you can never get it overnight. But your consistency and these small things can help you reach your goal number of followers.

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How to improve bad UI/UX practices in 10 simple ways

For any app/website to be successful, the secret mantra is UX/UI design. The idea of your business is pretty good. But if it doesn’t have an efficient UI/UX, then you cannot achieve your business goals.

Some bad practices of UI/UX can frustrate your users and they actually give up the idea to use your website/app and looks for an alternative website/app to fulfill their purpose.  So, here are the 10 tricks to kick off those practices.

 Aesthetical designs: The user visits a website/ app for a quick fix to what they are searching for. The users definitely prefer functionality rather than the aesthetic design of a website. A question can arise “so aesthetics of a website is not an important thing?”. Yes, of course, it is important but not at the stake of the functionality.

Trick: Give your website a minimalist yet elegant look.

Too much content:  Content is important for the user to let know the company or brand more. But stuffing too much content in a website can make the user get uninterested. You can probably think that “but it is important to describe the product or our services to the customer”. So, here is the trick.

Trick: Describe your product or service with attractive captions or bullet points. So, it doesn’t look like too much content for the user.

Various text formats: To make a distinction quite clear between options, many UI/UX designers adopt this practice. Sometimes, this distinction might frustrate the users and also give a “ not so good” impression on the website.

Trick: If you use more than one font, then try to choose fonts with complimenting features like

  • Verdana-Georgia
  • Monstaret-Courier new

This can give clear distinction and also a good impression. Also, follow text hierarchy.

Complicated words: The use of complicated words in the navigation elements, product, or service description is one of the worst UI/UX practices. All the users of the website might not understand the complex words.

Trick: Use words that is clear and understandable to every user

Unrecognisable icons: The use of icons is actually a good practice that can provide the best UX/UI. But there are chances that the users might not know the meaning of the icons. Common icons like  “magnifying glass” for search, “a gear symbol” for settings are also not recognisable sometimes.

Trick: So, use text labels instead of icons. According to Donnorman, the best icon is a text label.

Autoplay video: The autoplay feature of the websites annoys many users. The users don’t like the autoplay feature as it is troublesome and also data-hungry.

Trick: While designing, adopt a muted autoplay option. It increases the UI/UX of the user to a great extent.

Not compatible with all the devices: It is unpredictable to guess the devices used by the users for searching the websites/apps. There are many options available to the users. If your website/app is not compatible with all the devices, then some users may stop the use of the website/app.

Trick:  Try to adopt a responsive design in each step of your design like themes, ads etc.

Discoverability: It is simply how easy users can recognize things when they first visit. If this becomes complex for the users then, it becomes a bad example of UI/UX.

Trick: Any element of the website must be self-explanatory so that anyone who never visited before can easily understand.

Low contrast: Low contrast in the user interface can lead to a poor user experience. Low contrast limits the user actions. It is best to use high contrast for buttons and text.

Trick: However, low contrast can be beneficial in some areas like paginations, carousels, multi stepping process.

Fat fingers: If the user wants to click on an element in the menu then the element below or above will be clicked this is called fat fingers. The reason is tiny click targets. This is the most frustrating problem for many users.

Trick: According to the Neilson norman group, any interactive element must of a size of 1cm × 1cm (0.4in × 0.4in). This could avoid fat fingers problem to a great extent.

Without further ado, include these tricks to provide a tailored user experience to your users. Because after all, It is the end-user experience that defines your brand, increases ROI, turns the users into customers, and retains your existing customers.

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