For any app/website to be successful, the secret mantra is UX/UI design. The idea of your business is pretty good. But if it doesn’t have an efficient UI/UX, then you cannot achieve your business goals.
Some bad practices of UI/UX can frustrate your users and they actually give up the idea to use your website/app and looks for an alternative website/app to fulfill their purpose. So, here are the 10 tricks to kick off those practices.
Aesthetical designs: The user visits a website/ app for a quick fix to what they are searching for. The users definitely prefer functionality rather than the aesthetic design of a website. A question can arise “so aesthetics of a website is not an important thing?”. Yes, of course, it is important but not at the stake of the functionality.
Trick: Give your website a minimalist yet elegant look.
Too much content: Content is important for the user to let know the company or brand more. But stuffing too much content in a website can make the user get uninterested. You can probably think that “but it is important to describe the product or our services to the customer”. So, here is the trick.
Trick: Describe your product or service with attractive captions or bullet points. So, it doesn’t look like too much content for the user.
Various text formats: To make a distinction quite clear between options, many UI/UX designers adopt this practice. Sometimes, this distinction might frustrate the users and also give a “ not so good” impression on the website.
Trick: If you use more than one font, then try to choose fonts with complimenting features like
- Monstaret-Courier new
This can give clear distinction and also a good impression. Also, follow text hierarchy.
Complicated words: The use of complicated words in the navigation elements, product, or service description is one of the worst UI/UX practices. All the users of the website might not understand the complex words.
Trick: Use words that is clear and understandable to every user
Unrecognisable icons: The use of icons is actually a good practice that can provide the best UX/UI. But there are chances that the users might not know the meaning of the icons. Common icons like “magnifying glass” for search, “a gear symbol” for settings are also not recognisable sometimes.
Trick: So, use text labels instead of icons. According to Donnorman, the best icon is a text label.
Autoplay video: The autoplay feature of the websites annoys many users. The users don’t like the autoplay feature as it is troublesome and also data-hungry.
Trick: While designing, adopt a muted autoplay option. It increases the UI/UX of the user to a great extent.
Not compatible with all the devices: It is unpredictable to guess the devices used by the users for searching the websites/apps. There are many options available to the users. If your website/app is not compatible with all the devices, then some users may stop the use of the website/app.
Trick: Try to adopt a responsive design in each step of your design like themes, ads etc.
Discoverability: It is simply how easy users can recognize things when they first visit. If this becomes complex for the users then, it becomes a bad example of UI/UX.
Trick: Any element of the website must be self-explanatory so that anyone who never visited before can easily understand.
Low contrast: Low contrast in the user interface can lead to a poor user experience. Low contrast limits the user actions. It is best to use high contrast for buttons and text.
Trick: However, low contrast can be beneficial in some areas like paginations, carousels, multi stepping process.
Fat fingers: If the user wants to click on an element in the menu then the element below or above will be clicked this is called fat fingers. The reason is tiny click targets. This is the most frustrating problem for many users.
Trick: According to the Neilson norman group, any interactive element must of a size of 1cm × 1cm (0.4in × 0.4in). This could avoid fat fingers problem to a great extent.
Without further ado, include these tricks to provide a tailored user experience to your users. Because after all, It is the end-user experience that defines your brand, increases ROI, turns the users into customers, and retains your existing customers.