Instagram is one of the trending social media platforms used by individuals to influencers, notable persons to global brands. People who use Instagram these days search very frequently for a topic i.e. “How to get a blue tick to my Instagram account”.
This blue badge in any Instagram account is a sign that a particular Instagram account is verified and officially belongs to that user.
At the outset, it is introduced to avoid fake accounts of celebrities, notable persons, global brands, or anyone who has a high chance of impersonation. But the craze of this has been increasing constantly among the influencers, businesses of Instagram as there are certain benefits that come along with them. So, there are some myths fabricated about this trend. Here, some myths are debunked for you.
The blue badge is only for those who have a large number of followers:
Almost everyone believes that “With a large number of followers, I can get my account verified”. This is just a notion that stuck in almost all the users of Instagram including micro and Nano influencers. The 4 key requirements to get your account verified, according to Instagram, are
So, the number of followers doesn’t actually matter to get you a blue badge. Anyone who has even 1K followers also can undoubtedly request verification, if they think their account is at the stake of impersonation.
Accounts can be verified if you pay: Many people who want to get a blue badge generally ask “How much does it cost to get my Instagram account verified?”. This is not true. You cannot purchase the blue badges for your accounts just like that. If someone comes to you to do so, then remember you might be on the bait of a swindler.
The verification process of an Instagram account doesn’t cost you a single penny. It is absolutely “free”. All you need to do to get your Instagram account verified is, go to the option “request verification” in the menu of your own Instagram account and fill out the details asked. Instagram will take time around 2-4 weeks to check your request. If you meet all 4 important requirements, your account gets verified. That’s all.
Increase engagement rate: The engagement rate per post on Instagram is the total number of people who viewed the posts, left the likes, and dropped the comments divided by the total number of followers. The engagement rate depends on a lot of matters like the quality of your posts, your content, hashtags, etc. But, people have an impression that a blue badge alone can increase the engagement rate, which is absolutely wrong.
Even if the posts of the users, who have a verified badge, are not qualitative and useful then followers may no longer be retained.
So-as influencers and businesses-you can always prove your authenticity to the audience with your content, qualitative posts, engaging with them, completing your profile on Instagram, etc. even without a blue badge verification. So, Instagrammers who are trying to get their account verified, beware of these myths.