Anandabazar Patrika Advertisement: Sections, Indicative Rates and How to Book
Anandabazar Patrika advertisement guide: Bengali reach across West Bengal, sections and matrimonial ads, indicative rates, booking steps and Bengali copy tips.
The short answer
An Anandabazar Patrika advertisement reaches Bengali readers across West Bengal. You can book text classifieds (including the popular matrimonial section), boxed classified display ads and display ads, by edition, through authorised booking agencies or the ABP Group’s ad offices. One agency lists text classifieds at about ₹910 for 130 characters plus ₹7 per extra character, and classified display from ₹720 for a 2 × 5 cm box, before 5% GST. Rates vary by edition and category, so get a current quote, and write the ad in natural Bengali.
About Anandabazar Patrika
Anandabazar Patrika is a Bengali daily owned by the ABP Group and based in Kolkata. It was first published in 1922. ABC’s July to December 2022 list put it at about 8 lakh copies, the latest public figure we found. Agencies list around 13–14 editions across West Bengal.
Sections and ad types
- Text classifieds: property, jobs, name change, obituary, public notices
- Matrimonial classifieds
- Classified display: boxed ads with photos, logos or colour
- Display ads: main paper and supplements such as Ananda Plus
- Other sections listed by agencies: appointments, tenders, public notices
See our classified advertisement guide.
Matrimonial ads
Matrimonial ads are one of the paper’s best-known classified sections, listed by agencies as “Patro Patri Chai”. Keep them short: age, education, profession, family details and a contact number. Avoid sharing more personal data than necessary.
Indicative Anandabazar ad rates
releaseMyAd lists (captured October 2026, before 5% GST):
- Text classifieds: about ₹910 for 130 characters, then about ₹7 per extra character
- Classified display: minimum 2 × 5 cm for ₹720, then about ₹77 per sq cm
The ABP Group doesn’t publish a public rate card. Confirm current rates for your edition.
How to book
- Choose edition(s) and section
- Book through an authorised booking agency or an ABP ad office
- Submit Bengali copy or a design and approve the proof
- Pay and collect the GST invoice
- Confirm the deadline and check the published ad
Writing in Bengali and tracking results
Write in natural Bengali and have a native speaker proofread. For English readers in Kolkata, compare the Times of India advertisement guide. Add a QR code to a page tagged with UTM parameters, and see regional language ads for the digital side.
Checklist
- Edition(s) and section chosen
- Bengali copy proofread
- Current rate confirmed
- GST invoice received
- Tracking added
Questions we get asked
How do I give an advertisement in Anandabazar Patrika?
Book through an authorised agency or an ABP ad office, choose edition and section, approve and pay.
Is matrimonial advertising available?
Yes. It is one of the paper’s best-known classified sections.
Can I advertise only in Kolkata?
Yes. Ads are booked by edition.
Final thoughts
An Anandabazar Patrika advertisement is a strong way to reach Bengali readers. Pick the right edition and section, write in natural Bengali and track responses. For the full process, read how to give advertisement in newspaper.
Planning Bengali-language campaigns? Book a consultation.You can reach out to us on whatsapp at +91 7738844851 .
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