Google Ads Cost in India: The Numbers Everyone Publishes, and the Ones That Matter
Search this question and you will find a lot of confident numbers. ₹5 to ₹3,000 a click. An average of ₹24 for […]
Google Ads for B2B: Why Your Account Does Not Have Enough Data to Work
Before you change a keyword, open your account and do one sum. Count the conversions your campaigns produced last month. Divide by […]
Performance Marketing Strategy: Diversification Is a Luxury You Buy With Scale
The standard advice on this is the 70/20/10 rule. Seventy per cent of your budget to proven channels, twenty to emerging ones, […]
Performance Marketing ROI: Four Metrics, Four Different Questions
Your ROAS is 4.2 and rising. Your cost per acquisition has crept up 18% this quarter. Your lifetime value to acquisition cost […]
Landing Page Optimization: Find the Leak Before You Fix Anything
Most advice on this subject arrives as an unordered list. Twenty items, all presented as equally important: shorten your headline, add testimonials, […]