Blog
Instagram for B2B in India: The Job It Actually Does
Instagram reaches roughly three times as many Indians as LinkedIn. It still will not generate your B2B leads. Here is the job it does instead.
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Running Google and Meta Together: Your Dashboards Are Counting the Same Sale Twice
Add up what Google and Meta claim, then check it against your actual orders. The gap is double-counting, and it decides your budget split.
Blog
When WhatsApp Prices Change, and How Much Warning You Get
Meta changes WhatsApp pricing only on quarter days, with one to six months notice depending on the type. Here is the calendar and how to read it yourself.
Blog
The 24-Hour Window: What You Lose When It Closes
After 24 hours you cannot type your own sentences to that person. Only approved templates. Here is what the window really controls, hour by hour.
Blog
Your WhatsApp Template Is Paused. Here Is What Actually Happened
Three hours, then six, then permanent. A paused template is user feedback arriving through a billing system, and the fix is rarely in the settings.
Blog
Choosing a WhatsApp Provider: Three Charges, and Only One Matters to You
At 80,000 conversations a month the software costs more than the messages. Here are the three charges on a WhatsApp quote and which one to argue about.
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Performance Marketing Channels: Every One Charges an Entry Fee That Is Not Money
Search needs existing demand. Paid social needs creative you can sustain. Every channel requires something before budget matters. Here is what each one asks.
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Click-to-WhatsApp Ads: Buy the Conversation, Not the Free Messaging
The free 72-hour window saves about 1.22 rupees a message. That is not why to run these ads. Here is what you are actually buying, and when it wins.
Blog
B2B Marketing Strategy in India: The Five Things Your Plan Has to Refuse
A plan that excludes nothing is a budget with adjectives. Five refusals that turn a list of marketing activities into a strategy you can actually run.
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Marketing or Utility: The Test Meta Actually Applies
One promotional line turns a 0.115 rupee message into a 0.8631 one. Here is the two-part test Meta applies, quoted, and how to design around it.
Blog
What WhatsApp Actually Costs You in a Year
Meta lists a marketing message at 0.8631. With reseller margin and 18% GST you are billed 1.22. Here is how to forecast a year properly.
Blog
How to Generate Leads on LinkedIn When You Only Get a Hundred a Week
Filters find people who match a profile. Signals find people whose situation changed this week. With a hundred invitations, only one of those is affordable.
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