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Fatigue speed is spent divided by audience size. At 2 lakh a month on a broad Indian audience, reaching frequency 2.5 can take years. Here is how to check.
The split is about what can be measured, not what works. And budgets follow measurement — which is how businesses stop creating the demand they harvest.
Meta now treats detailed targeting as a suggestion. That leaves your conversion event steering delivery — and B2B lead volume caps how deep it can go.
Smart Bidding chases whatever you called a conversion. Tell it a form fill counts and it will find form fillers. Here are the four levels of signal .
Indian LinkedIn CPCs run ₹150-₹650. Narrowing your targeting raises that price rather than lowering it. Here is the mechanism, and what it means for budgets.
Google wants 30 conversions a month. Meta wants 50 a week per ad set. LinkedIn wants a 50,000 audience. Most B2B businesses clear none of them.
B2B pages get forwarded. The colleague who opens the link never saw your ad, arrives days later, often decides. Most pages are not built for them.
Buyers do not move in a straight line, so a funnel cannot describe them. It describes your team instead — and most Indian companies need three stages, not seven.
Every CPC figure published for India is unsourced. Here is why that matters, the free tool that gives you a real number, and the arithmetic that decides your cost.
Google wants 30 conversions a month before Target CPA works properly. Most B2B accounts produce fewer than that in total, then split them across six campaigns.
The 70/20/10 rule assumes a budget you may not have. At ₹50,000 a month the experimental tier is ₹5,000, which buys noise. Here is the threshold.
ROAS, CAC, LTV:CAC and payback answer different questions and routinely disagree. The one that should govern you is the one matching your real constraint.
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