Blog
Google-Extended Does Not Control AI Overviews
Training agents and answering agents are separate. Block the wrong one and you leave the answers while the training continues .
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The Page That Ranks and the Page That Gets Quoted Are Not the Same Page
Reported overlap between AI citations and page-one results is under a fifth. Which changes what a low-authority Indian site should actually be doing about it.
Blog
What Influencer Marketing Actually Costs in India
The creator's quote is the smallest part of your bill. Seven layers — rights, exclusivity, agency fees, GST and TDS — decide what you actually pay.
Blog
How to Run an Influencer Campaign for a Product Launch in India
Launch day is the wrong anchor. Indian buyers start deciding weeks earlier — here is the backwards timeline that gets creator content live before they do.
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The Lead Management Process for Indian Businesses: Six Front Doors, One Queue
Indian enquiries arrive through IndiaMART, WhatsApp, Meta, Google and your website. Here is how to run one queue behind all of them, stage by stage.
Blog
Instagram Partnership Ads in India: Two Gates Your Creator Content Must Clear
Meta requires creator content in paid campaigns to run as Partnership Ads. ASCI requires disclosure timings most Reels miss. Both apply to Indian brands.
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Advantage+ Leads Campaigns: Four Switches, Not One Decision
Advantage+ is now the default for lead campaigns. It is not one setting — it is four, and the automation amplifies whatever conversion event you chose.
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Instagram for B2B in India: The Job It Actually Does
Instagram reaches roughly three times as many Indians as LinkedIn. It still will not generate your B2B leads. Here is the job it does instead.
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Running Google and Meta Together: Your Dashboards Are Counting the Same Sale Twice
Add up what Google and Meta claim, then check it against your actual orders. The gap is double-counting, and it decides your budget split.
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When WhatsApp Prices Change, and How Much Warning You Get
Meta changes WhatsApp pricing only on quarter days, with one to six months notice depending on the type. Here is the calendar and how to read it yourself.
Blog
The 24-Hour Window: What You Lose When It Closes
After 24 hours you cannot type your own sentences to that person. Only approved templates. Here is what the window really controls, hour by hour.
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Your WhatsApp Template Is Paused. Here Is What Actually Happened
Three hours, then six, then permanent. A paused template is user feedback arriving through a billing system, and the fix is rarely in the settings.
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