Blog
What WhatsApp Actually Costs You in a Year
Meta lists a marketing message at 0.8631. With reseller margin and 18% GST you are billed 1.22. Here is how to forecast a year properly.
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How to Generate Leads on LinkedIn When You Only Get a Hundred a Week
Filters find people who match a profile. Signals find people whose situation changed this week. With a hundred invitations, only one of those is affordable.
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Google Ads ROI: Your Break-Even Number Is Not What Google Shows You
Break-even ROAS equals one divided by your gross margin. At 25% margin you need 4:1 just to stand still. Here is how to find your real number.
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WhatsApp Marketing in India: What a Message Costs, and Who Decides
Marketing messages cost 7.5 times utility, and replies to a customer who messaged first cost nothing. The price is set by who opened the conversation.
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Performance Marketing for SMEs: Capture the Demand You Already Have First
Most SMEs are sold paid social first, the most expensive audience there is. Here is the order to spend in, working outward from demand you already have.
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LinkedIn Content Strategy for B2B: You Have a Capture Problem, Not a Content Problem
B2B LinkedIn programmes die in month three because people run out of things to say. The material already exists in five places. Here is how to capture it.
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B2B Lead Generation for Indian SMEs: What Works When You Are the Marketing Department
For an SME the scarce resource is hours, not rupees. Rank marketing by return per owner-hour and the right order changes completely. Here is that ranking.
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Landing Page Optimisation: The 21-Point Checklist for Indian Pages
Most landing page advice assumes a desktop visitor who pays by card. Indian traffic is mobile, phone-first and often closes on WhatsApp. Twenty-one fixes.
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B2B Demand Generation in India: How to Reach the 95% Who Are Not Buying Yet
Only about 5% of your buyers are in the market right now. Demand generation reaches the rest — and here is how to prove it is working before year three.
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LinkedIn Ads vs Google Ads: Each One Is Blind to Half the Picture
Google knows what they want, not who they are. LinkedIn knows who they are, not whether they want anything. The waste is different, and so is the answer.
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Google Search Ads: How They Work Now That Keywords Are Only a Hint
Search ads used to run on keywords you controlled. Google now treats them as suggestions. Here is what still steers a campaign, and what changes in September.
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Performance Marketing for Startups: Your First Budget Buys Answers, Not Customers
Before product-market fit, paid media is a research instrument. Here is what a startup-sized budget can actually detect, and when to switch to scaling spend.
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