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Diwali CPMs run 40-80% above January. Hold your budget flat and your ad set drops below its learning threshold. Here is what festive actually requires.
Four of the five things inside a typical GEO package are dead, duplicated or already yours. The fifth is your content budget with a new label on it.
An AI answer to a local question is assembled from reviews, threads and articles rather than sorted by proximity — which opens a door the map pack keeps shut.
These systems answer in the language asked and draw on sources in any language. Which makes translation optional for eligibility and useful for a different reason.
Stale, conflated and fabricated are three different problems with three different fixes — and the feedback button is the slowest lever of the lot.
Around 97% of these files are never fetched and Google says it does not use them. The file has a real purpose — it is just not the one you are being sold.
A score can be diluted by volume. A theme cannot. When reviews are read rather than counted, eight matching complaints become a sentence in an answer.
Being named is the requirement. The link is an extra — which lowers the bar enormously, unless your business is called something nobody can attribute.
Search Console has isolated AI Overview and AI Mode data since June 2026 — and those figures were already inside your organic totals, so do not add them twice.
Reported as the default search experience since May 2026, with zero-click rates near 93%. Which means the click was never the product — being the answer was.
Answers are assembled from passages, so the unit is the sentence. Which changes how you handle dependency, attribution and — awkwardly — honest hedging.
Reported studies put the top fifteen domains at about 68% of AI citations. Which means the objective is not a slot in a list .
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