Myntra Seller Guide: How to Register and Sell Your Brand on Myntra

The short answer

To become a Myntra seller, you apply through Myntra’s partner portal (partners.myntrainfo.com), share your brand and business details, and go through a catalogue and brand review before you can list. Myntra is a curated fashion and lifestyle platform, so it suits brand owners and authorised distributors more than resellers. Before applying, have your GST registration, PAN, bank account, trademark (or application) and a clean product catalogue with good photos and size charts ready. In January 2026, MediaNama reported that Myntra launched a zero-commission model called Rising Stars for early-stage D2C brands. Check current terms with Myntra directly, since fees differ by category and programme.

Is Myntra right for your brand?

Myntra works best if you:

• Sell fashion, footwear, accessories, beauty or home décor
• Own a brand (or are its authorised distributor)
• Can hold consistent stock across sizes
• Have photos that match fashion-platform standards

If you sell unbranded, low-priced products, value marketplaces are usually an easier start. Compare with AJIO and Tata CLiQ, or see all online selling platforms.

What to prepare before you apply

Myntra’s portal sets the exact requirements. Brands applying to fashion marketplaces are typically asked for:

• GSTIN for the business
• PAN of the business or proprietor
• Bank account in the business name, with a cancelled cheque
• Brand proof: trademark registration or application, or an authorisation letter from the brand owner
• Catalogue: product photos on a plain background and on a model, fabric details, size charts
• Business details: address, contact person, warehouse location

Getting these in order first shortens the review.

How Myntra registration works

1. Apply on the Myntra partner portal with basic business and brand details
2. Brand review. Myntra assesses your brand, category fit and price range
3. Catalogue review. Photos and product information are checked against its standards
4. Agreement and account setup. Commercial terms, fulfilment model and payment details
5. Go live. Listings are published and you start receiving orders

Timelines vary by category and how complete your application is.

Fees on Myntra

Myntra doesn’t publish a single public rate card, and many figures quoted online have no source. Expect terms to depend on category, brand and fulfilment model, with deductions for commission (unless waived under a programme like Rising Stars), shipping and returns. Ask for the full cost per order in writing before you sign.

How to get sales after you go live

Listing is the start. New brands often get little visibility until they have sales and ratings.

• Photos and titles. Multiple angles, on-model shots, clear colour names
• Size accuracy. Returns hurt margin and ratings; see returns and RTO
• Ratings. Early reviews build trust
• Sponsored listings. Budget for on-platform ads while you build history
• Sale events. Plan stock and pricing for Myntra’s big sale periods
• Outside traffic. Creators and social ads drive brand searches; see influencer marketing and our D2C marketing strategy

Mistakes to avoid

Applying with an incomplete catalogue. It slows or blocks approval.

Inconsistent sizing. Leads to returns and poor ratings.

Pricing without return costs. Fashion return rates can be high.

No stock depth. Running out of popular sizes loses ranking momentum.

Checklist

• Category fit confirmed (fashion, footwear, beauty, home)
• GSTIN, PAN and business bank account ready
• Trademark or brand authorisation ready
• Catalogue with on-model photos and size charts
• Cost per order, including returns, calculated
• Ads budget and sale-event plan set

Questions we get asked

Can a small brand sell on Myntra?

Yes, if it fits Myntra’s categories and quality standards. Programmes for early-stage D2C brands have been reported, but approval isn’t automatic.

Can I sell on Myntra without a brand?

Myntra focuses on brands and authorised sellers. Resellers of unbranded goods usually find general or value marketplaces easier.

Where is the Myntra seller login?

Through the Myntra partner portal at partners.myntrainfo.com.

Final thoughts

Myntra rewards brands that arrive prepared: clean catalogue, consistent sizing and a plan for visibility. Get the basics right before applying. See all online selling platforms to compare options.

Want help growing your fashion brand on Myntra? Book a consultation. You can reach out to us on whatsapp at +91 7738844851 .