Instagram Hashtags for Business: Choosing Your Five
Instagram hashtags for business: the limit is now five per post. How many to use, which five to pick, and why hashtags no longer drive reach.
Nobody Who Downloaded Your Checklist Wanted a Relationship
A download tells you somebody wanted a document, which is a different thing from wanting to hear from a business. The form […]
Everything Else Is Rented
Every other marketing channel is rented. Meta and Google set the price of an impression, WhatsApp meters reach by tier, and search […]
Your Audit Was Sorted by the Tool’s Opinion of What Is Urgent
A crawler produces four hundred findings coloured by severity, and the severity is the tool’s opinion, formed without knowing which of your […]
The Number at the Top of Your SEO Report Is a Simulation
Search results are personalised, localised and assembled per query, so a rank tracker fixes a location and a device and reports a […]
You Are Buying Pages for a System That Does Not Read Pages
Local search in India is two systems. The map pack ranks Business Profiles on relevance, distance and prominence, and does not read […]
Nobody Wants Your Funding Round
Indian trade and business inboxes carry a paid-coverage layer, so a cold pitch is assessed as an attempt to buy space before […]
Google Wrote a Description of the Indian Guest Post Market
Google’s link spam policy covers links acquired through payment, product exchange or commercial arrangement, and the test is the primary purpose rather […]