Performance Marketing for B2B: Every Platform Is Built for Volume You Do Not Have
Google recommends at least 30 conversions in 30 days before its Target CPA bidding works reliably. Fifty for Target ROAS. Meta’s learning […]
B2B Landing Page Optimization: Design for the Person Who Never Saw Your Ad
Read the advice on this subject and you will find fewer form fields, a clear value proposition, customer logos, one call to […]
The B2B Lead Generation Funnel: Why Most Indian Companies Need Three Stages, Not Seven
Every funnel diagram makes the same promise: buyers enter at the top, move down in order, and emerge as customers. They do […]
Google Ads Cost in India: The Numbers Everyone Publishes, and the Ones That Matter
Search this question and you will find a lot of confident numbers. ₹5 to ₹3,000 a click. An average of ₹24 for […]
Google Ads for B2B: Why Your Account Does Not Have Enough Data to Work
Before you change a keyword, open your account and do one sum. Count the conversions your campaigns produced last month. Divide by […]
Performance Marketing Strategy: Diversification Is a Luxury You Buy With Scale
The standard advice on this is the 70/20/10 rule. Seventy per cent of your budget to proven channels, twenty to emerging ones, […]
Performance Marketing ROI: Four Metrics, Four Different Questions
Your ROAS is 4.2 and rising. Your cost per acquisition has crept up 18% this quarter. Your lifetime value to acquisition cost […]
Landing Page Optimization: Find the Leak Before You Fix Anything
Most advice on this subject arrives as an unordered list. Twenty items, all presented as equally important: shorten your headline, add testimonials, […]