Author: Manas Tripathi

Add one promotional sentence to an order confirmation and its price rises from about ₹0.115 to about ₹0.8631. Seven and a half […]

Two Indian businesses send 25,000 WhatsApp messages a month. One is billed about ₹1.03 lakh over the year. The other is billed […]

Every guide to this question recommends volume. Build a list of two thousand people who match your buyer profile, run a sequence, […]

A 4:1 return sounds healthy. Four rupees back for every one spent. For a business on 25% gross margin, 4:1 is break-even. […]

Search this and you will find nine rate cards. They agree with each other, they are broadly accurate, and every one of […]

Most advice written for smaller businesses lists ten things to do and puts them in no particular order. SEO, Reels, WhatsApp, influencers, […]

Most B2B LinkedIn programmes follow the same arc. A confident start, twelve good posts, then thinner ones, then a gap, then silence. […]

Most marketing advice for small businesses is written as though a small business is a large business with less money. It is […]

Almost every landing page checklist you will find was written for a visitor who does not exist in India. That visitor is […]

Ask a marketing head why their demand generation budget was cut and you will hear a version of the same sentence: it […]

Someone searches “inventory management software for pharma distributors.” Google will show them your ad. Google has no idea whether they are a […]

A Google Search ad is a text ad that appears above or below the organic results when someone searches. You pay when […]