You Cannot Edit the Answer. Only the Things It Read
There is no editor to write to, so a false AI statement about a business is corrected by changing the inputs rather […]
A Good Engineering Idea Sold as a Bad Marketing One
llms.txt was proposed in late 2024 as a clean machine-readable map of a website, and has since been sold as a route […]
Nobody Is Averaging Your Reviews Any More. Something Is Reading Them
An average rating was built for a reader who skims three reviews. A system asked whether a business is any good reads […]
A Link Is Just a Mention With Something Attached
A link is a mention with an attribute attached, and current evidence suggests the mention is doing most of the work for […]
The Report Exists Now, and the Numbers Are Already in Your Totals
Google Search Console has carried dedicated generative AI performance reports since 3 June 2026, isolating impressions and clicks from AI Overviews and […]
Google AI Mode: The Answer Is the Destination Now
Google is reported to have made AI Mode the default search experience globally on 19 May 2026, and India received it in […]
Every Paragraph Should Survive the Deletion of the Four Before It
AI answers are assembled from passages rather than pages, so the unit of competition is the sentence. A paragraph that opens “as […]
AI Overview Citations: Reddit Has Forty Per Cent
Reported 2026 studies put the top fifteen domains at roughly 68 per cent of AI citation share, with Reddit alone at around […]
Google-Extended Does Not Control AI Overviews
Google-Extended governs use of content in Gemini, not in AI Overviews. AI Overviews and AI Mode are part of Search and crawled […]
The Page That Ranks and the Page That Gets Quoted Are Not the Same Page
Reported 2026 analyses put the overlap between AI Overview citations and page-one organic results at under a fifth, and report that off-site […]
What Influencer Marketing Actually Costs in India
Your creator quoted a number. You approved it. Three months later finance asks why the campaign cost forty percent more than the […]
How to Run an Influencer Campaign for a Product Launch in India
Most launch campaigns fail on a calendar, not on creative. The product goes live on the 15th. Somebody starts contacting creators on […]